Consumer & Loyalty

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10 Min read

The Anatomy of an Ideal Reward Point System for Customers

To gain the loyalty of your customers, you may feel rewarding is your way out. However, if you start your reward point system with this notion, you are probably beginning on the wrong note.

Manoj Agarwal

Consumer & Loyalty

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10 Min read

How to Setup Customer Incentive Programs: A Beginner’s Guide

Nothing feels more ‘right’ than gaining more and more (and more) customers, right? Well, a well-planned customer incentive program can help you achieve precisely that!

Mohit Bansal

Consumer & Loyalty

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10 Min read

A Guide To Building A Successful Customer Rewards Program

Customer rewards programs are the point-based loyalty programs to boost sales, customer engagement, build loyal customers and convert casual buyers into brand advocates.

Priyanka Desai

Consumer & Loyalty

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10 Min read

Meeting Digital Customer Expectations - What Do Customers Expect From Customer Service?

A definite guide to understanding what customers expect from customer service so that you can better meet and greet the customer service expectations.

Mohit Bansal

Consumer & Loyalty

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10 Min read

Consumer Incentives: Programs, Benefits, Examples, and Ideas

Consumer Incentives are rewards given out to the ‘customers of a business’ for brand-building purposes. They include reward points, digital gift cards, cashback, etc. This guide covers the need for consumer incentives, their benefits, how to start your incentive program, and the various types of consumer incentives.

Priyanka Desai

Consumer & Loyalty

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10 Min read

8 Customer Engagement Strategies That Actually Work

The best customer engagement strategies foster growth, customer loyalty, and improve customer experience. Here are the 8 best strategies to drive customer engagement.

Leeza Manocha

Consumer & Loyalty

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10 Min read

CRM = Compelling Rewards Mechanism?

Rethink your CRM. Correct, preen and optimize it as-you-go to progressively engineer smarter business outcomes by deep-integrating rewards within your CRM ecosystems. Not sure how to begin? PLUM makes it delightfully easy.

Manoj Agarwal

Consumer & Loyalty

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10 Min read

Drive Customer Advocacy with Rewards

It’s a hot buzzword these days - but you might be left wondering what does customer advocacy mean? You’re not alone if you’re feeling a bit confused, as customer advocacy actually comes in different forms.

Kathleen O'Donnell

Consumer & Loyalty

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10 Min read

5 Digital Gifting Campaigns for Driving Conversions at Scale

A digital gifting campaign is the perfect way to start your lead nurturing process. Here are some campaigns to begin with.

Anisha Shenoy

Consumer & Loyalty

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10 Min read

4 Surefire Customer Retention Strategies to Ace Your Efforts!

How to increase customer retention and satisfaction? Move over discounts and rebates and try these tactics.>

Anisha Shenoy

Consumer & Loyalty

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10 Min read

Applying Loss Aversion Bias to Modify Consumer and Employee Behaviour

How can the psychological concept, loss aversion, be applied to human motivation? Find out loss aversion examples and how it can modify consumer buying behaviour for marketing and employee behaviour and attitudes for HR.

Rashmi Singanamalli

Consumer & Loyalty

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10 Min read

Sales & Consumer Promotion Campaigns simplified at last for best RoI

Find out about how link based reward can be implemented to get the best out of your sales and marketing campaigns.

Ben O'Sullivan

Consumer & Loyalty

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10 Min read

Do You Appreciate your Customers Enough? HAPPY International Client's Day

Let's find ways to give the appreciation they deserve, on this beautiful day, Xoxoday shares with you five ways to appreciate your customers., After all, just a Thank You isn't enough, let's go beyond that.

Issac Thomas

Consumer & Loyalty

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10 Min read

Important things to remember while running Consumer Offers

A good consumer offer always helps bring in some trials and/or purchases for brands. When done correctly, consumer offers can transform the performance of a business incredibly.

Nikita KV

Consumer & Loyalty

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10 Min read

What is Customer Retention and How to Improve It?

Do you know retaining a customer is much cheaper than acquiring a new one? What are you doing as an organization for customer retention and how do you plan to improve it?

Daliah Monteiro

Consumer & Loyalty

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10 Min read

Innovative Customer Loyalty Programs

Customer loyalty programs have evolved significantly over the years and include both customer service and reward new customer acquisition and retention programs

Kanishka Gupta

Consumer & Loyalty

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10 Min read

Customer Loyalty Programs: The Ultimate Guide

Gone are the days when your customers could simply be retrieved with cheerful greetings. Here's the ultimate guide to a progressive customer loyalty programs.

Daliah Monteiro

Consumer & Loyalty

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10 Min read

10 Ways To Drive Customer Engagement

Customer engagement is one of the biggest factors that contributes to the success of your business. This blog will talk of 10 ways to drive customer engagement.

Rani Joseph

Consumer & Loyalty

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10 Min read

How to leverage a customer loyalty program to create brand ambassadors?

Customers collect stars for each purchase made (multiple cups on one purchase is still just one star) and on the 15th cup, they get a free one. The Starbucks Rewards app actually takes a lot more purchases

Jennifer Riggins

Consumer & Loyalty

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10 Min read

Promotional Tactics that help Customer Acquisition

Discover the customer acquisition strategies that are seldom tried

Rani Joseph

Consumer & Loyalty

The Anatomy of an Ideal Reward Point System for Customers

How to Setup Customer Incentive Programs: A Beginner’s Guide

A Guide To Building A Successful Customer Rewards Program

Meeting Digital Customer Expectations - What Do Customers Expect From Customer Service?

Consumer Incentives: Programs, Benefits, Examples, and Ideas

8 Customer Engagement Strategies That Actually Work

CRM = Compelling Rewards Mechanism?

Drive Customer Advocacy with Rewards

5 Digital Gifting Campaigns for Driving Conversions at Scale

4 Surefire Customer Retention Strategies to Ace Your Efforts!

Applying Loss Aversion Bias to Modify Consumer and Employee Behaviour

Sales & Consumer Promotion Campaigns simplified at last for best RoI

Do You Appreciate your Customers Enough? HAPPY International Client's Day

Important things to remember while running Consumer Offers

What is Customer Retention and How to Improve It?

Innovative Customer Loyalty Programs

Customer Loyalty Programs: The Ultimate Guide

10 Ways To Drive Customer Engagement

How to leverage a customer loyalty program to create brand ambassadors?

Promotional Tactics that help Customer Acquisition

Unlock the power of Digital Incentives

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