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The comprehensive, easily digestible guide that you would always send us love for.
Have you been having nightmares about no one attending a webinar you are planning? Have you been questioning how you can make your webinar kickass? Are you wondering if a webinar will help you attract leads? Are you figuring out what, how, when and where of your webinar? Breathe easy, ‘coz we got you!
Presenting to you a ready reckoner with the A-Z of Webinar Planning, Promotions and Conversions. Literally.
The perfect duration for a webinar is the sweet spot that lies between 45 and 60 minutes. The ideal webinar agenda should have
It helps to share the agenda with your registrants in advance so they know what to expect.
One time expense
Recurring expenses
When planning webinars allocate a budget for rewards, gifts, giveaways too.
Budgeting for rewards is important because it has the power to drive up sales and conversions. But for rewards to be a profit center instead of a cost center, the payout must be carefully linked to desired attendee behaviors. How to budget for rewards?
Choose rewards that
The goal of a webinar is to convert clients. Here are ten ways you can conduct webinars that convert
Allow your registrants and attendees to access resources you send them through their Dropboxes. Add a one click button for Dropbox Integration in the emails carrying resources before, during and after the webinar. Easy accessibility will make engagement more likely and also increase brand recall value.
You must build engagement right from the time you announce a webinar. Create a campaign around a webinar that you may be running as a flagship event for your company. Make it exclusive, run part by part reveals, tap the social media potential.
Your audience must continue to feel engaged and invested right through the process all the way to conversion. Tying in rewards at every stage of the funnel is a good way to ensure that. For instance, reward early registrants with some exclusive speaker content, or access to a 5 minute one on one with your speaker. Announce a surprise reward during the webinar for the most interactive guest.
The same number of people who enter the marketing funnel never make it out. The good news is that the interested ones always will. To attract the right audience to your funnel, you need a plan that helps you drive traffic.
Here’s how to do that:
With so many of us spending so much time online - reading, attending meetings, upskilling and the like, our screen time schedules are choc-a-bloc. The addition of a Google Calendar button to your webinar emails is a tiny but thoughtful gesture.
Numbers for you too as an organizer will be clearer, because when your webinar finds a place in someone’s calendar, they will know if they really can attend it live or not.
Pro tip: Add an RSVP button asking your registrants whether they would be attending the webinar live or watching it on demand to maximize your attendance on the day of.
The quality of your video stream is something that you can easily take for granted. Honestly, this could make or break your webinar. In a world that is now so used to HD and 4K, anything that’s not great quality video is a HUGE turn off.
So ensure that whatever tool or platform you are running your webinar on supports HD video. The on-demand version of your video must also be available in HD.
Let your invitations carry all the small details about the webinar:
Don’t be shy to add a sense of urgency through ‘Add to Calendar’ or ‘Save the Date’ buttons. Also, it’s great to be able to generate excitement with the details of the value your webinar is going to offer.
Pro tip: Encourage registrants to share details of the webinar and give out rewards for every referral/registration they bring in. Add a social share button with pre-written copy to make this process even easier.
Planning and conducting a joint webinar is a great win-win situation if you find the right partner. When looking to collaborate, look first at your immediate circle - friends who run businesses or businesses you have worked with in the past. Trust is a key ingredient. Why do joint webinars work, you ask?
A good speaker can make or break your webinar. The most thoughtfully planned show can fall flat if your speaker fails to keep your audience hooked. To have a kick ass webinar, invest in a kick ass speaker. Try and land a thought leader or an influencer who is popular but may not be very easily available.
Here’s a list of things you can leverage.
Attendees don’t automatically convert to leads. You need to nurture them into customers. Begin your nurturing from the day of registration itself.
Here’s a list of tips and things you must keep in mind on your nurturing journey post the webinar
84% of the people who register for the webinar either can’t make it for the live event or prefer to watch it later. Only 16% watch it live. So, creating an on-demand link with easily digestible takeaways and content circulated with the on-demand link is a priority.
By not doing this, attrition rates in your funnel become very high. But sending out on demand content that is a breakdown of your webinar is a great way to not only stay connected to interested registrants, but also to convert leads.
Remember to also host the on demand video on your website.
Pro Tip: Making webinars available on-demand is a great way to maximize your attendee count. Schedules get jam packed and not everyone who wants to be there live, can. Give them a chance to tune in when they can, and believe us, they’ll thank you for it in customer loyalty.
Planning is key. Here’s a broad list you must tick things off
Pro tip: Be mindful of scheduling your event. Ensure that it doesn’t conflict with sporting events, holidays, school breaks, elections or other local celebrations. Take extra care to avoid a conflict with another event because that can sabotage your event.
Q&A sessions can help break the ice, increase participation and are also a great place to reward attendees. Here are some tips for an effective Q&A session:
A perfect registration page is where you get your potential audience hooked. They then move to your sign up page. Here’s what to include:
The speaker is a make or break for your webinar. You may have the perfect funnel set up, but it is your speaker who is going to hold your audience’s attention in the webinar. Invest in a good speaker. For example, an influencer in your area of work would certainly drive up participation and ensure people stay on through the webinar. Collaborating with businesses that complement yours and having thought leaders speak about the potential of such collaboration may also be something exciting you can do.
While on the face of it it may seem like the only tool you need to run a successful webinar. But that’s not true. Here are some tools across genres that will help you plan, create and execute webinars par excellence.
Make space for the url in every email you send post registration for the event. The url to your webinar is the registrant’s entry ticket. Ensure that it’s available, prominent and easily accessible to your registrants.
In business, time is money. So whether you choose to hold a free webinar or a ticketed one, the value it brings in exchange for time investment will be its biggest driving force that defines its success. Simply put, value created must exceed cost of value delivered.
Increase the perceived value of the webinar. You could do this by offering rewards. A bonus upgrade at the end of the webinar exclusively to those who attend, such as a free eBook, a discount code, or a personalized template. Registrants are more likely to show up when they know that they’ll otherwise miss out on some free, valuable goodies.
You must have a waiting room that allows participants and registrants to interact amongst each other while waiting for the webinar to begin. In the waiting room before the webinar,
This is a feeling you must not shy away from generating. When you start your webinar publicity and promotions, hype up your speakers and the value of the webinar you are creating. Tie rewards into every stage. It’s a great way to get people excited not only to register but to stick through to the end of the webinar.
Apart from having registrants sign into your webinar through the tool or platform you’re running the event on, you must stream the webinar live on YouTube if you are catering to large crowds.
Your On-demand video must certainly find a place on your YouTube channel for easy accessibility and greater reach.
Although Zoom has become almost synonymous with webinars and online meetings, there are a bunch of other tools in the market that you can experiment with to hold a webinar. Here’s a list for you to explore:
You are now equipped with pretty much everything you need to take care of to host a webinar to remember. To take your webinars to the next level, drive participation through rewards. Rewards that are not just exciting, but those that really encourage participation.
Take a look at how BarRaiser increased candidate attendance rate through Xoxoday’s rewards.
We know that sometimes reward redemption can also be a challenge. AdSyndicate, an advertising agency faced similar issues until they reached out to Xoxoday and now have automated rewards, solving their woes.
You have a lot to look into to plan that webinar that brings you more leads and customers. Get in touch with Xoxoday to help make the experience rewarding for you!
